- DO Take Your Writing for Granite
- A Man of His Word...or 500
- Content Marketing Works. Check the Numbers.
- Spice it up. Add Video To Your Blog
- Content Marketing vs. Brand Journalism
- How are You Using Your Media Channels
- Content Marketing: Where Does It Fit in Your Strategy?
- What's It Take to be a Great Content Marketer?
- So What IS Content Marketing?
- Amortizing Your Video Investment
by Randall Gerber
CEO, The Gerber Group
The Soul Sucker is not a Harry Potter curse. It’s worse.
Let’s be clear. It takes a good actor to use a teleprompter in a video production and seem natural, enthusiastic and credible.
I’ve seen it many times. A successful executive. A talented surgeon. In person or in an interview format, they look you in the eye. Hand gestures come naturally. The non-verbal communication is strong, effective.
Then, someone says, “It’s important we get the words right. Can we use a teleprompter?”
Of course we can use a teleprompter. Technically, we use a half-silvered mirror so that the video subject can look right ......
By Randall Gerber, CEO, The Gerber Group
It’s a STORY your audience wants to SEE
Hospital Social Media, Web Sites, and Service Line Blogs are places where patient testimonials are commonly found. A truly effective patient testimonial requires several key elements:
A compelling story of success or recovery.
A patient who can tell it warmly and effectively.
A setting where he patient looks natural.
And, of course, good lighting, clear audio.
Yet, even with all these elements a patient testimonial can fail, because all we see is a “talking head.” Or worse, a talking head sitting in front of a plain wall. There’s a reason that an academy award is given ......
By Randall Gerber
CEO, The Gerber Group
Many years ago – more than I’m willing to admit – I was one of 4 recipients of a graduate scholarship from the National Association of Broadcasters. At that time, the NAB was a very powerful trade association representing over-the-air radio and TV broadcasters.
Key to winning the scholarship was an essay (today we’d call it a blog) describing the reasons behind the ascendency and power of television. Changes abound since that writing: Cable TV was born and is swallowing over-the-air broadcasters. Personal computers were created – destined to become ubiquitous. Cell phones started as “bricks” – evolving to the size and weight of a playing ......