Leveraging Video for Optimal Marketing

February 19, 2014 @ 10:40 AM

"Written content has traditionally been king of the Internet. While video is another form of content, it's just not "another" type of content per se. Here are a couple of reasons why:

  • Including video content on landing pages improves conversion rates by 86 percent, according to Business2Community.com.
  • Current estimates indicate that two thirds of mobile viewing will be videos by 2016."

This is the beginning og an excellent post by Jonathon Catley of MDConnect in Massachusetts.  I couldn't say this better.

Here's the link to the remainder of his article

Well said, Jonathon

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How Long Should My Video Be?

February 10, 2014 @ 10:12 AM

Randall Gerber, CEO, The Gerber Group

The human animal’s attention span is shrinking shorter and shorter.  MTV and its music videos played a roll.  Today’s plethora of devices, children, home and work tasks continues driving the span down.

Most hospital videos NOT to be posted on the Internet should be limited to 5-7 minutes. 

Yes, a producer/director will have to deal with hospital leadership telling you that this doctor just HAS to be in it or you can NOT cut out the VP of Quality.  So, it end’s up running 9-10 minutes.  People watch it.  But they lose interest somewhere in the 5 minute range.

 

What about Healthcare Social Media Video?

I’m gonna start with the answer and ...

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So, How Much Does a Hospital Social Media Video Cost?

February 5, 2014 @ 10:11 AM

Randall Gerber, CEO, The Gerber Group

I can’t tell you how many times I’ve heard that question – from clients big and small.  It usually comes up in the first meeting.  We haven’t talked about a subject or a script or much of anything yet.

My reply is always the same: Creating a video is just like building a boat.  I can build big boats.  I can build little boats.  They all float and do a job.  How big a boat do you want? What kind of job do you want it to do?

Occasionally, we’ll get into the middle of a production. The video is shot and we are editing. The client will ask one of the following:

  • Can you remove the fly that’s buzzing around the vice president?  (...
  • ...
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Stats Are Where It's At

February 4, 2014 @ 10:11 AM

The Power of  Video for Healthcare Web & Social Media 

Randall Gerber, CEO, The Gerber Group

In one of my earliest articles, I made the case for the power of video to educate, inform and persuade people interested in health issues.  (See Times Change – The Power of Video Doesn’t).  

In this piece I’d like to employ third parties to reinforce my thesis with these findings.

ASSERTION #1:

People watch video on the web and social media.

EVIDENCE:

  • 78% of adult Internet users in 2013 watch or download online videos. (Pew Internet Research)
  • 57% of online adults watch videos on social media.  (Pew Internet Research)
  • 41% of smartphone owners watch video. (Pew Internet Research...
  • ...
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