So What IS Content Marketing?

April 30, 2014 @ 9:00 AM

Randall Gerber, CEO, The Gerber Group

As my 8th grade English teacher used to day, “Good question!”  

Obviously, there seems to be a need for this answer, because my email inbox is flooded with promotions for “Content Marketing” workshops, summits, and conferences.  (NOTE TO SENDERS: These emails are NOT Content Marketing.)

On the other hand, a quick Google search of “Definition of Content Marketing” will spit out a screen full of thoughts by other folks.  When comparing these “thought leaders’” elements to my own, a series of intersecting circles forms in my mind.  In the center, are all those elements that are in common with my thoughts?  Additionally, ......

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