Spice it up. Add Video To Your Blog

June 4, 2014 @ 4:11 PM

Randall Gerber, CEO, The Gerber Group

Load up your online Content Marketing articles with great writing, nifty facts and catchy sub-heads.  It makes a very good blog.  So, why am I going to suggest that you occasionally add some video?

Because it works.

Viewers spend 100% more time on Web pages with videos on them. (Marketing Sherpa) Posts with videos attract 3 times more inbound links than plain text. (SEOMoz)

People learn differently.  Some by reading. Some by hearing.  Some by seeing.  Video offers sight, sound, motion, color, speaking to your audience intimately sitting on their desktop, just inches from their face.

Even when we read text, 90% of information transmitted to the brain is visual. Non-text ......

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