- DO Take Your Writing for Granite
- A Man of His Word...or 500
- Content Marketing Works. Check the Numbers.
- Spice it up. Add Video To Your Blog
- Content Marketing vs. Brand Journalism
- How are You Using Your Media Channels
- Content Marketing: Where Does It Fit in Your Strategy?
- What's It Take to be a Great Content Marketer?
- So What IS Content Marketing?
- Amortizing Your Video Investment
Randall Gerber, CEO, The Gerber Group
Because it works.
Viewers spend 100% more time on Web pages with videos on them. (Marketing Sherpa) Posts with videos attract 3 times more inbound links than plain text. (SEOMoz)
People learn differently. Some by reading. Some by hearing. Some by seeing. Video offers sight, sound, motion, color, speaking to your audience intimately sitting on their desktop, just inches from their face.
Even when we read text, 90% of information transmitted to the brain is visual. Non-text ......