Randall Gerber, CEO, The Gerber Group

Web site visitors tripled in a year.  Millions of exposures. Thousands of readers.  More procedures.

It’s the new buzzword among healthcare marketers – Content Marketing.  You generously provide information on topics that are helpful to people looking to educate themselves. And Voila, success!

Well, not really.

It takes an integrated effort.

First, ensure that the web site has on ongoing search engine optimization program. 

Second, before the first word of a healthcare blog is written, research needs to be done to discover the terms related to the topic people are looking for on the web.  Next comes more research -- this time  to ensure that the topic ......