Health Care

 Content Marketing, Copywriting, Message Development, Planning Strategy. 
Content Marketing.  Sharing knowledge through an SEO-PPC (search engine optimization – pay-per-click) Healthcarebased strategy to build relationships and win new patients.

Web Sites.  Cost-effective, yet powerful websites that Tell Your Story.

Copywriting.  From websites and Guest Viewpoints (Op-Eds) to advertisements and collateral, we write them all.

Health Policy. CIGNA Healthcare and Aetna Health Plans were two of the top five health insurers in the U.S.  Randy handled local marketing and national health policy.  He was a prime mover in creating the Healthcare Leadership Council, a Washington, DC-based trade organizations. Randy rose to serve as the #2 executive in Corporate Communications at CIGNA before relocating to South Carolina. Gary was recruited as Aetna’s spokesperson and national campaign communications architect for healthcare reform. He was its media representative on the Alliance for Managed Care, a Washington, D.C.-based healthcare association advocating for sensible healthcare reforms, and created media-trained a nationwide physician/nurse team to conduct media interviews supporting market-based reforms.

Health Care Marketing. Marketing health at the retail level, the Gerber Group has worked with Hospital-based Health & Fitness Centers – many of them start-ups -- in Hawaii, Alabama, Chicago, Boston, Stamford (CT) and Orlando, among others.

Strategic Communications Planning. The Gerber Group has experience leading an advertising agency team for health care systems in North and South Carolina, and through that experience, the team continues to consult with one of the largest health systems in South Carolina.


Clients include:

South Carolina Hospital Association, Columbia SC

Celebration Health, Orlando, FL

Lee Memorial Health System, Cape Coral, FL

Stamford Health System, Stamford, CT

Select Health, Charleston, SC

McLeod Health, Florence, SC

Island Women's Care, Pawleys Island, SC

Beaufort Memorial Hospital, Beaufort, SC

Columbus Regional Healthcare System, Whiteville, NC

Johnston Memorial Hospital, Smithfield, NC

Palos Community Hospital, Chicago, IL